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DMA News February 2010

DMA News February 2010

Welcome to the DMA news for February 2010. The DMA News is updated regularly to bring you up to...

27/01/10 Views: 3476 PLAY

Salesmanship in Print

Salesmanship in Print

Drayton Bird advising that good advertising copy is salesmanship in print. In November 2003 the...

22/02/10 Views: 108 PLAY

The Power of Perseverance

The Power of Perseverance

Drayton Bird talks about the importance of perseverence. In November 2003 the Chartered...

22/02/10 Views: 50 PLAY

Consumers deal with people - not teams

Drayton warns that consumers want to deal with people not faceless teams. In November 2003 the...

22/02/10 Views: 41 PLAY

Get it right first - then original

Get it right first - then original

Drayton advises us to concentrate of making an advertising campaign that works, then think about...

22/02/10 Views: 47 PLAY

Drayton's Tips - Avoid Meetings

Drayton's Tips - Avoid Meetings

Drayton warns that too many meetings can be a complete waste of time. In November 2003 the...

22/02/10 Views: 31 PLAY

Attention to Detail

Attention to Detail

Drayton Byrd talks about the importance of attention to detail when conducting marketing...

22/02/10 Views: 37 PLAY

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